Its 550 species fill 17 major habitats, 31 focus exhibits and takes visitors on a journey throughout the Pacific Ocean's three regions: Southern California/Baja; the Tropical Pacific and the Northern Pacific.

Management Resources conducted a complete marketing and operational audit of the organization and provided short and long-term recommendations for improving the financial performance. Specific tasks included:

• The review of Aquarium visitor experience and programming/attraction elements;
• a supply-side analysis of facility capacity and throughput;
• review of local market complementary and competitive attractions,
• and review of ticket packages and pricing, marketing and sales programs.

Subsequently we were retained to implement our recommendations including the creation and implementation of the Behind-The-Scenes Tour and Ocean Experience.

We continue our involvement with the Aquarium by providing operational and physical planning input for the proposed expansion. The Aquarium anchors the upcoming waterfront development in Long Beach, The Pike.