The goals are pretty straightforward. Increase attendance. Grow revenues. Reduce costs. How you get there is a little more complicated. We specialize in helping our clients "get there."
  • Is it best to make money by saving money?
  • By streamlining operations and maximizing assets?
  • By investing in new programs to drive growth through increased attendance and spend?
  • Or redesigning the induction program, developing specialized training or changing the way in which we manage our teams?
MR brings years of experience answering these pressing questions for our Advisory clients, the fresh set of eyes needed to see emerging opportunities, and the depth of resources to implement what we recommend. We provide the full range of consulting services – from financial performance and operational analyses to ticket packaging and targeted marketing strategies – to effect change in any visitor attraction.

Whether we’re helping underperforming theme parks better leverage their assets and implement new strategic programs to capitalize on emerging market opportunities and revenue streams or helping growing museums attract new visitors and improve financial performance, we have a well-earned reputation for working as an extension of our client’s team to boost their bottom line.

Maximizing Asset Potential
Even the most successful leisure attraction can get more out of their existing assets. Through a better understanding of how central issues like supply-side capacity and throughput, ticket pricing and packaging, and shifts in demand impact their day-to-day performance and ability to attract visitors, organizations can become more competitive and profitable. MR specializes in analyzing our clients’ financial, operational and marketing programs and procedures and implementing more effective strategies to ensure that an organization’s many assets are being utilized to the best advantage.

Increasing Revenue
The goal of every organization is to grow. MR’s professionals are experts in developing and implementing programs to increase attendance, length-of-stay and average spend. We help our clients plan, coordinate and execute more effective, targeted marketing and sales strategies across all disciplines, and set optimal ticket pricing to drive strong attendance at the most financially attractive rate.

Improving Operational Performance
A successful project is one where our clients are well-positioned to provide visitors with a high-quality experience and do so efficiently and profitably. In this highly fragmented leisure marketplace, it is imperative that organizations continuously improve their product to deliver on their promise and maintain a strong competitive position. We help our clients operate more effectively, providing recommendations on how to do everything from better manage budgets and ensure organizational effectiveness to improve their recruiting and staffing capabilities – all so our clients can deliver a positive guest experience while maximizing return on a per visitor basis.

Advisory Services

Operations audit
Marketing audit
Organizational audit
Employee engagement strategic planning
Training design and delivery
Service excellence improvement programs
Leadership training
Reward and recognition program design and implementation
Marketing promotions implementation
Ticket sales plan/implementation
Destination travel industry sales
Affinity/relationship marketing programs


"Your review of the exhibition programming elements and operating assumptions, and the resultant supply-side capacity you developed, will serve as a valuable tool for our staff. Working with you and your team, we now have a better understanding of our ability to accommodate expected attendance and efficiently handle related visitor processing and throughput issues."

Marvin G. Suchoff | Whitney Museum of American Art
Chief Financial Officer