"Management Resources has partnered with us on every important project since 2000. They helped us develop our first business plan, are at the table when we plan all of our new additions, and have developed numerous marketing plans, including our 10th Anniversary programs. We consider MR a key reason why we have increased our attendance 50% since we started working together."

Barbara Long | Vice President
Aquarium of the Pacific

Aquarium of the Pacific

Long Beach, California

With 19 major habitats, 32 focus exhibits and nearly 500 species, Aquarium of the Pacific, located in Long Beach, California, is the largest aquarium in Southern California and fifth largest in the United States.

The Aquarium has a noble mission: “to instill a sense of wonder, respect, and stewardship for the Pacific Ocean, its inhabitants, and ecosystems.” For ten years, it has been worthy of its mission, helping its 1.2 million visitors per year learn about Pacific marine life through its many interactive exhibits, exciting daily presentations and various educational programs and classes.

Since its first year, MR has assisted the Aquarium of the Pacific build the business foundation needed to achieve its mission. Our initial marketing and operational audit – which included a review of Aquarium visitor experience and programming/attraction elements, supply-side analysis of facility capacity and throughput, a review of local market complementary and competitive attractions, and an audit of ticket packages and pricing and marketing and sales programs – yielded short and long term recommendations to improve the institution’s financial performance.

We worked closely with the Aquarium to implement our recommendations, including creation and development of two unique new programs, the Behind-the-Scenes Tour and Ocean Experience.

We’re proud to continue our work with the Aquarium, most recently providing operational and physical planning input for a proposed expansion.