Modernizing SFMOMA

Posted on September 28th, 2012

We are working together with the San Francisco Museum of Modern Art (SFMOMA) planning team as it plans a major expansion that will increase gallery and building space by nearly 150%, creating what will ultimately be not only an expanded museum, but a whole new museum. We were first engaged to conduct a peer evaluation of the projected attendance potential of the new museum, taking into consideration the scale of the project and resident market and tourist market population and demographics.
 
Based on the potential attendance that is being developed by the project team, which is based on the planned program and market analysis, we continue to assist SFMOMA in understanding how visitors will arrive to the new museum. The visitor distribution patterns will allow SFMOMA to plan efficient operations to accommodate the levels of visitation determined in the potential attendance study. 


Posted in Clients, Cultural Attractions    Tagged with San Franscisco Museum of Modern Art, SFMOMA, SF MOMA, San Francisco

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