Clients - Attractions / Theme Parks (Domestic)

The Riverside Development Corporation
DeSoto County, Mississippi
Management Resources was retained by the Riverside Development Corporation to provide a market analysis for its entertainment and retail project in DeSoto County, Mississippi.

Rawhide
Chandler, Arizona
Management Resources assisted the Wild Horse Pass Development Authority with their western themed Rawhide attraction and steak house. We assisted in determining and documenting a strategic direction for the attraction and performing an operational audit / process review. The result was a road map for these facilities’ future direction and operational philosophy.

SeaWorld Florida
Orlando, Florida
Responsible for all operations and marketing for a one-year long, 50-market road tour promoting the opening of a new attraction at SeaWorld Florida. Developed and implemented the tour operating plans and marketing programs; development and implementation of regional and local promotional opportunities; responsible for the development of sponsorship opportunities for the tour.

Legoland
Carlsbad, California

Audited the existing marketing and ticket sales programs at this southern California children’s theme park. We provided specific recommendations on how to immediately enhance and improve the marketing efforts to increase paid attendance. Subsequently, we were retained to help implement the group sales recommendations.

Grand Canyon Northlands
Willaims and Phoenix, Arizona
Management Resources was retained by Grand Canyon Northlands to develop preliminary concepts for theme park or entertainment attractions in two different markets in Arizona. MR conducted a complete market review for both sites in addition to a trend and competition analysis. Based on our information, preliminary conceptual ideas and options as well as a preliminary business plan were developed for two locations.

Entertainment Development
Sayreville, New Jersey
Management Resources was involved with a 54-acre entertainment development in Sayreville, New Jersey. The entertainment component is part of a proposed approximate 450 acre master-planned residential and mixed-use redevelopment. MR managed the design of the entertainment component, and provided a preliminary business plan and physical planning requirements for a theme park and water park.

The Museum of Broadcast Communications
Chicago, Illinois
The Museum of Broadcast Communications (MBC) is one of only three broadcast museums in the United States. Management Resources developed preliminary operating assumptions/criteria for the MBC including such elements as operating hours, special exhibitions and programming, ticket pricing, and merchandise. In addition, MR provided operational input into the design of the facility and identified capacity modifications required to ensure that expected attendance potential could be realistically achieved.

Apollo Theater
Harlem, New York
Management Resources provided operational input into the conceptual plans for the refurbishment of this famous landmark theater in Harlem. Our work involved reviewing the retail, food & beverage, show & exhibitry elements being considered for the renovation work.

Boomtown
Verdi, Nevada

Concept development and viability analysis for multi-use entertainment districts at two locations. Included a market review and analysis, concept development, definition of project elements, and the development of specific revenue / expense projections based on the concept components.

Kennedy Space Center
Cape Canaveral, Florida
MR is proud of our involvement with the $60 million tourist attraction at the Kennedy Space Center Visitor Complex. Designed by BRC with operational input support from Management Resources, the attraction aims to trigger an emotional reaction to U.S. human spaceflight. It also is designed to immerse visitors in the mechanics and history of America's space shuttle.

Working in conjunction with NASA and other project team members, Management Resources provided operational programming for the master plan of the Kennedy Space Center Visitor Complex. This included reviewing attractions, operational data and attendance from the current Center and developing a daily, weekly and monthly attendance distribution model for future projected attendance. Based on anticipated attendance and operating assumptions, we developed operational requirements for admissions, attractions, site tour, food/beverage, merchandise, and visitor services activities.

CNN Studio Tour
Atlanta, Georgia

Provided an operational and marketing audit to identify specific opportunities for the Studio Tour and Turner Experience in order to increase the group tour and travel industry ticket sales efforts. Made recommendations regarding specific packaging and net pricing programs. Developed a program outline that included a suggested time line, specific tasks, budgets and attendance goals.

Radio City Music Hall
New York, New York
Developed the business plan and overall approach for a new backstage tour of the Hall. Developed marketing and ticket sales plan for this new $5 million attraction and were responsible for the operational planning of the tour.

Sony New Technologies, Inc.
Culver City, California
Analyzed / reviewed operational aspects of various Sony location-based entertainment concepts; provided operational / marketing input and established criteria for the concepts; developed attendance and revenue projections for several proposed locations.

Pleasant Company
Madison, Wisconsin
Working in conjunction with program designers and architects, analyzed the economic potentials, provided direction regarding the initial space planning, and developed operational / marketing requirements for several location-based entertainment concepts for the future development of the company’s highly successful, American Girl product line.

AOL / Time Warner
New York, New York
During the project concept development phase, MR functioned as the operations group for AOL/Time Warner, providing insight and input into the concept from an operational perspective, specifically relating to the project’s access and egress, overall guest circulation and crowd control, as well as admissions, shows, attractions, exhibits and tours. Additionally, MR reviewed the projections of the existing economic study to determine the reasonableness of all assumptions and recommend changes where needed, including: ticket pricing; admissions per capita spending; merchandise per capita spending; cost of sales; labor and expense costs. Based on the economic review, MR developed a new financial proforma and projected EBITDA, along with financial sensitivity models.

Iwerks Entertainment
Burbank, California

Provided operational analysis / input and developed operating criteria for the Cinetropolis location-based entertainment concept. Developed Cinetropolis' marketing and ticket sales plan and implemented resident marketing plan for Foxwoods Cinetropolis; developed training programs and standard operating procedures for all Cinetropolis operating elements.

General Growth Development
Des Moines, Iowa
Developed concepts and performed market and viability analysis for family entertainment centers in four of their regional shopping malls. Developed operating procedures, training programs and provided a General Manager for their 50,000 square foot River Fair Family Entertainment Center in Clarksville, Indiana.

Inside People
New York, New York
Assisted People Magazine in the planning and development of a new "brand attraction" located in midtown Manhattan. We provided input and direction concerning project space planning/programming, related operational and marketing considerations, and defined the supply-side economic potentials of the project. As the initial concept was refined, we developed first year attendance models, throughput/capacity requirements, refined physical facility and space requirements and evaluated and defined admission system requirements.

Paramount Studios
Hollywood, California

Performed an operational audit and developed a ticketing / admission system for their Star Trek attraction in Las Vegas, Nevada. Provided primary research for the development of a children's entertainment center concept for Viacom. Also developed a financial feasibility model for a 50,000 square foot family entertainment center featuring Richard Scarry stories as the overall theme and provided marketing concepts for individual elements.

Marriott Vacation Club
Orlando, Florida

In order to create a unique destination experience for time share owners, developed concept, design, programming and operational documentation and marketing planning for a branded Kids Club program. Additionally, provided training and assistance in the implementation of the program.

Cabazon Band of Mission Indians
Indio, California
Performed an economic viability analysis of a "unique attraction destination" designed to complement an existing casino operation and prove appealing to this desert community and its resident/tourist visitor base. We provided a market review and analysis of the area including residents, transient residents and visitor markets; reviewed the concept and project elements/components; and developed specific revenue/expense projections based on the recommended components.

McCowan De Leeuw and Company
Menlo Park, California
In order to assist this venture capital company in determining the investment opportunity associated with live entertainment venues across the country, we provided a review of the leisure-time industry, a review of the current markets and an analysis of the potential growth in expansion markets. Additionally, we identified possible exit strategy candidates and assisted with the refinement of the business plan.

Wonderful World of Oz
Kansas City, Kansas
Developed preliminary operations and marketing plans for this $300 million themed resort development. Responsible for operational consulting during the design and development of the park concept and master plan.

Jim Wilson and Associates
Montgomery, Alabama

Developed a site-specific concept and viability analysis and identified attraction elements for a 35,000 square foot family entertainment center in one of their regional malls.

All-American SportPark
Las Vegas, Nevada
Provided economic, operational and marketing planning for this sport entertainment complex on the "Strip" in Las Vegas. Established operating criteria, attendance and revenue projections, recruited General Manager, Operations Director, Marketing Director and developed orientation and on-the-job training programs.

The Tucker Companies
Chicago, Illinois
Developed a concept and viability analysis and identified attraction elements for a 35,000 square foot family entertainment center in Schaumburg, Illinois.

Forest City Development
Cleveland, Ohio
Developed concept, identified elements and attractions, performed viability analysis and operator search for a 100,000 square foot family entertainment center in their planned renovation of Summit Park Mall in Niagara Falls, New York. Also developed concept, attraction elements and market research for a proposed new sports mall combining sports / entertainment elements with sports retail.

Carlsberg Management
Santa Monica, California
Developed a concept and viability analysis and identified attraction elements for a 75,000 square foot family entertainment center on the Boardwalk in Daytona Beach, Florida.

Micro Parks / Nolan Bushnell
San Jose, California
In partnership with the founder of Atari and Chuck E. Cheese's Pizza Time Theaters, Nolan Bushnell, developed a futuristic entertainment center concept and business plan to present to potential investors.

and...

Adventure Park
Glen Rose, Texas

Aladdin Hotel & Casino
Las Vegas, Nevada

Alaska Airlines
Seattle, Washington

Apollo Launch Tower
Cape Canaveral, Florida

Atocha Treasure Tour
Indianapolis, Indiana
Boxing Hall of Fame
Las Vegas, Nevada

Busch Creative
St. Louis, Missouri

California Angels
Anaheim, California

Charlie Daniels Western World
Tampa, Florida

Circus World
Orlando, Florida

Club Disney
Thousand Oaks, California

Colorado Ski Country USA
Denver, Colorado

Cousteau Society
Los Angeles, California

CT Hsu International
Orlando, Florida

Cut-It-Out
Vail, Colorado

Dinamation International Corporation
Irvine, California

Discovery Channel
New York, New York

Disneyland
Anaheim, California

Dollywood
Pigeon Forge, Tennessee

Domaine Mumm
St. Helena, California

Ellerbe Beckett
Los Angeles, California

Elitch Gardens Amusement Park
Denver, Colorado

Fairlanes
Baltimore, Maryland

Fair Park
Dallas, Texas

Fine Host
Greenwich, Connecticut

¨W.R. Grace Co.
Costa Mesa, California

Grand Canyon Railroad
Phoenix, Arizona

Great Adventure Park
Jackson, New Jersey

Great Savannah Exhibition
Savannah, Georgia

Harvey’s Resort Hotel & Casino
Lake Tahoe, Nevada

Hilton - Nevada Corp.
Las Vegas, Nevada

Holiday Inn Casino
Las Vegas, Nevada

Hunnington Group
Louisville, Kentucky

Kaufman and Broad
Los Angeles, California

Knott's Berry Farm
Buena Park, California

Land Grant Development Company
San Diego, California

Landmark Entertainment
N. Hollywood, California

Lawrence Welk Village
San Diego, California

Magic Kingdom Club
Anaheim, CA

Market Faire
Costa Mesa, California

Mirage Resorts
Las Vegas, Nevada

Monterey Vineyards
Napa Valley, California

Movieland Wax Museum
Buena Park, California

Music Village, USA
Nashville, Tennessee

National Lampoon
Los Angeles, California

New Concept Communities
Albany, New York

New York Botanical Garden
Hyde Park, New York

Old Tucson Studios
Tucson, Arizona

Opryland U.S.A.
Nashville, Tennessee

Players International
Las Vegas, Nevada

Price Club/Costco
San Diego, California

Raging Waters
San Dimas, California

Saint Andrews Golf
Las Vegas, Nevada

San Luis Rey Downs
San Luis Rey, California

Santa Monica Pier
Santa Monica, California

Seattle Mariners
Seattle, Washington

Silver Dollar City
Branson, Missouri

Space Center Houston
Houston, Texas

Sports Illustrated Properties
New York, New York

Vail Associates
Vail, Colorado

Viejas Indian Reservation
San Diego, California

Walt Disney Attractions
Anaheim, California

Walt Disney Company
Anaheim, California

Warner Communications
New York, New York

Wavercrest Development
San Diego, California