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Expo
2000
Hannover, Germany
Working with Dentsu/HF&P (Expo 2000's corporate
and concessionaire marketing entity), developed an attendance
and design day analysis; recommended food / beverage
and merchandise per capita spending; and developed a
food / beverage and merchandise sizing requirement,
product mix and layout plan for all pavilion and Expo
2000 on-site concessions for this BIE sanctioned Universal
Class I World Exposition. In addition, we continued
to provide an on-site review and furnish Expo operational
staff with insights and experiences of past World Expositions.
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1995
World's Fair
Vienna / Budapest
In conjunction with Grey Advertising of New York, provided
marketing, sponsorship, cooperative opportunities and
operational planning input for this unique, two-city World's
Fair. |
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Expo
'92
Seville, Spain
Comprehensive review of site master plan and the development
of sizing requirements for food, merchandise, rides, attractions
and pavilions. World-wide inventory of international events
and projects including attendance, admissions, pricing and
sponsorship. characteristics. Developed concessions
plan for on-site food and merchandise concessions. Assisted
Telemundi in developing the business plan for their commercialization
rights contract. Provided show / exhibit design and fabrication
services through a consortium of North American and European
companies. |
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Expo
'88
Brisbane, Queensland, Australia
Created a North American marketing plan for this Australian
destination. Developed staff orientation programs for
approximately 8,000 paid and volunteer employees; site
operations training program for supervisors / managers;
community orientation program presented throughout Queensland
to over 300,000 people in the tourism service sector. |
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1988
Winter Olympic Games
Calgary, Alberta, Canada
Developed a spectator services operating plan to address
crowd management requirements at the nine competitive
venue sites. |
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Expo
'86
Vancouver, British Columbia, Canada
Provided a wide variety of consulting services including
the development of event marketing plan, operational staffing
plan, operational budget plan and concessions program
and plan. Implemented marketing effort which generated
over 9 million U.S. visits to this six-month event. Managed
operational staffing department, hiring and training of
over 15,000 staff. |
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The
Calgary Exhibition and Stampede
Calgary, Alberta, Canada
Developed a detailed plan for providing different layering
and partner options for the Stampede and sponsor companies
to maximize the value of their relationship. Developed
and implemented a National Sweepstakes Promotion for the
1994 Stampede based upon "borrowed interest"
in the release of the motion picture "City Slickers
II". This successful promotion was the largest of
its kind ever undertaken by the Calgary Stampede. |
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Pacific
National Exhibition
Vancouver, British Columbia
Developed and implemented a concept plan for a 40,000
square foot marquee attraction in the Forum Building at
the PNE. Developed sponsorship plan and implemented the
sponsorship program to secure funding for this attraction.
Developed and implemented an ongoing promotional and
marketing program in the Pacific Northwest, generating
an estimated $350,000 - $400,000 in measurable media exposure
resulting in increased incremental visits to the Exhibition. |
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1998
Philippine Exposition
Manila, Philippines
Provided operational planning and management in the form
of two full-time managers to this year - long celebration
of the 100th anniversary of Philippine independence. Our
on-site staff provided guidance and management assistance
to the development of the management, operations and marketing
programs during the pre-opening period and one month into
the post opening of the exposition. |
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