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The Great Lakes Aquarium
Duluth, Minnesota
Management Resources assisted the Duluth, Minnesota Aquarium with its 2002 operational budgeting and planning process. |
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Shedd Aquarium
Chicago, Illinois
Management Resources was part of the master planning team for Chicago’s Shedd Aquarium. We reviewed the current visitor and operating experience, as well as master plan schemes to assess the circulation and capacity implications. Based on this review and analysis, MR provided input to the master planning team to insure that the proposed changes were aligned with the institution’s attendance and revenue goals. |
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Chicago Botanic Garden
Glencoe, Illinois
Management Resources worked with the Chicago Botanic Garden, a 385-acre garden featuring 23 specialty gardens, rolling hills and peaceful lagoons. Our work was focused on attendance potential, capacity assessment, and ticketing requirements for the Wonderland Express exhibition. |
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Bill & Melinda Gates Foundation
Seattle, Washington
Management Resources is working closely with Foundation staff and project team members and utilizing existing concept and site planning materials to provide business planning for the proposed Visitor Learning Center to be developed at the Foundation’s new headquarters in Seattle, Washington. The Visitor Learning Center will introduce the general public to the Foundation’s philanthropic work that is centered on the ideal that, “All lives have equal value.” The VLC will highlight the wide-reaching inequities that drive the Foundation’s international and domestic work, monitor the progress that the Foundation is making in abolishing these inequities, and hopefully motivate visitors to contribute towards making a difference. |
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Portrait Gallery of Canada
Ottawa, Canada
Management Resources is assisting Economic Research Associates and Portrait Gallery of Canada staff and stakeholders in reviewing attendance trends and operating experience of similar galleries and defining/confirming preliminary operating assumptions. We are also developing a preliminary organization and staffing plan, a preliminary operating expense budget for the first and stabilized year, and an illustrative, top-of-line pre-opening operations budget. |
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Contemporary Art Museum at the Presidio
San Francisco, California
Management Resources has assisted the Fishers, Gluckman Mayner Architects and the planning team responsible for designing and developing the Museum in reviewing and assessing the current master plan. Our objective has been to confirm/revise program assumptions as they relate to the Museum operation prior to finalizing the layout of individual program elements and the building plan in general. |
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American Museum of Natural History
New York, New York
 Since 1992 Management Resources has provided many services for this American landmark institution. Initially, we performed an operational and marketing audit of various museum departments and were then retained to implement many of the recommendations of the audit. Working in conjunction with museum staff, we developed and implemented new pricing and admissions programs, helped establish a new Visitor Services Department and directed the hiring and training of operating staff.
Additionally, we were asked to develop and implement a marketing program for the travel trade industry. MR was also responsible for the development and implementation of the tourism industry ticket sales program at the Museum and continues to provide this service.
MR completed the development of museum-wide operating standards and provided operating support for the $200 million Rose Center for Earth and Space which opened in 2000. We placed a full-time staff member at the Museum for 18 months to assist in developing the operating plan for 2000 and oversee the pre-opening and initial operations of the Rose Center. Management Resources performs supply-side analysis of all temporary exhibitions and provides attendance and admission revenue projections each year. |
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Sports Museum of America
New York, New York
Management Resources conducted a capacity analysis and attendance distribution model for the Sports Museum of America. Expected to open in New York City in Spring of 2008, this $100 million project will include state of the art interactive computers, artifacts, films and photographs from the world of sports. In addition, the Museum will contain an 8,000 sq. ft. themed catering and event space rentable for corporate events and private parties, as well as for special events featuring celebrated icons from all sports.
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World Trade Center Memorial
New York, New York
Management Resources is assisting the planning team reponsible for desinging and developing the World Trade Center Memorial with operational planning for the planned WTC Memorial site. The official name for the site is National September 11 Memorial & Museum at the World Trade Center and will include a Memorial, Musuem, Visitor Center and other visitor elements and is anticipated to open in 2009. Specifically, we are addressing access control, ticketing, queuing requirements and staffing for the various visitor elements, as well as general attendance planning. |
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Aquarium
of the Pacific
Long Beach, California
 Conducted a complete marketing and operational audit
of the organization and provided short and long-term recommendations
for improving the financial performance (read
more). |
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Hershey
Museum
Hershey, Pennsylvania
 Management Resources is participating in the expansion and relocation of the Hershey Museum. The museum, located in Hershey, Pennsylvania, offers the fascinating history and stories of Hershey- the man, the candy empire he created and the model town he founded- through a variety of exhibits, original working machinery, artifacts, and more. As part of the expansion and relocation effort, Management Resources will provide a complete business and operational plan for the museum.
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Mystic Seaport
Mystic, Connecticut
 Management Resources performed two projects with historical Mystic Seaport, The Museum of America and the Sea, in Mystic, Connecticut. Mystic Seaport, founded in 1929, recreates an original 19th-century coastal village and shipyard, housing historic tall ships, an array of charming shops, and offers captivating educational programs and exhibits for children and adults alike. Management Resources provided an operational audit in an effort to identify opportunities for cost reductions and/or operational efficiencies. Our marketing audit assessed Mystic Seaport’s market performance, marketing approach and ticket sales strategies/tactics and provided recommendations for improving attendance and/or earned revenue as appropriate. We were subsequently asked to prepare a marketing and ticket sales plan as well as provide an updated operations plan. |
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National
D-Day Museum
America's National World War II Museum
New Orleans, Louisiana
The National D-Day Museum opened on June 6, 2000 to commemorate
the 56th anniversary of the Normandy invasion during World
War II. It is the only museum in the US specifically established
to address the invasions or "D-Days" of the
war, and pays tribute to the Americans who took part in
this noble cause. MR reviewed the current operating systems
and provided physical planning guidelines. MR provided
essential ongoing operational input into the development
of an operationally efficient and sustainable program
for the Museum. |
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Audubon
Nature Institute,
New Orleans, Louisiana
 MR assisted in the pre-planning stages of the Insectarium,
a venue that celebrates the fascinating world of insects,
at the Audubon Nature Institute in New Orleans, Louisiana.
The Institute offers the Audubon Zoo and Park, the Audubon
Aquarium of the Americas, and the Audubon Louisiana Nature
Center. MR made specific recommendations for the marketing
and sales programs as well as overall product positioning
for the Institute and Insectarium's opening.
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The
Mercer Museum
Doylestown, Pennsylvania
MR performed an audit for this Museum in addition to providing
concept and program development assumptions. The Mercer
Museum, which is operated by the Bucks County Historical
Society, runs in conjunction with the Fonthill Museum
and Spruance Library to preserve the history and culture
of Bucks County and the Delaware Valley region. The Mercer
Museum is considered a National Historic Landmark. MR
developed a business plan to determine an optimal phasing
and development strategy, which can also aid the Museum
in gaining fundraising support.
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Kern
County Museum
Kern County, California
In
collaboration with Jack Rouse Associates, we developed
a long-term master and business plan for this museum located
in Bakersfield, California. |
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Clinton
Presidential Center and Park
Little Rock, Arkansas
MR
provided operational and physical planning for this presidential
library, which opened in the fall of 2004. The $160 million
William J. Clinton Presidential Center is located within
a new 27-acre city park along the south bank of the Arkansas
River in Little Rock. MR worked previously with the Center’s
Architect, Polshek Partnership, as well as the Exhibition
Designer, Ralph Applebaum Associates, in New York on the
Rose Center for Earth and Space at the American Museum
of Natural History. |
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National
Museum of the US Army
Fort Belvoir, Virginia
Management Resources, in association with Economic Research
Associates, provided the National Museum of the US
Army with concept and operational development, program
and operations planning, as well as market analysis for
the museum, located in Fort Belvoir, Virginia. The National
Museum of the United States Army is a permanent historical
and educational institution and a world-class national
military museum. Housed in exceptional venues and possessing
an extensive collection of artifacts, archives, and art,
the Museum builds bridges between the Army and the citizens
it serves and acknowledges the service and sacrifices
of America's soldiers. |
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California
Academy of Sciences
San Francisco, California
Having worked with the Academy and their master planning
team, we developed the operating budgets for an entirely
new facility currently planned to open in 2008. We also
provided recommendations for Academy ticket packages and
pricing. Additionally, MR prepared a membership study
and analysis in preparation for the expansion.
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Bethel
Woods Performing Arts Center
Bethel, New York
Set to reopen in 2005, the open-air amphitheatre located
in Bethel, New York was the former venue of Woodstock
in 1969. Management Resources created operating criteria
for the facility as well as provided program and physical
planning requirements for its various elements. The design
aspects of the facility were carefully evaluated in order
to create and maintain the most effective method of traffic
flow within the theatre. |
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Space
Center Houston
Houston, Texas
 Management
Resources was selected by Space Center Houston to evaluate
the operations and financial performance of their facility.
We conducted an operational audit and developed specific
recommendations related to the quality of the guest experience,
the show product, programming, operating efficiency and
revenue, projected attendance and expense aspects of the
Center. |
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Independence
Visitor Center
Philadelphia, Pennsylvania
In
association with Independence National Historic Park in
Philadelphia, Management Resources provided operational
planning consulting services for this new Visitor Center.
The Center contains two theaters, an interactive exhibit
and audio-visual presentation, travel planning services
as well as retail and food operations. We addressed various
space planning and operational issues including: operational
input into the programming components, Visitor Center
operating assumptions and project arrival/departure patterns,
design day and supply-side analysis, facility capacity
and utilization levels, and facility support requirements.
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Whitney
Museum of American Art
New York, New York
 Specific to the "Century of American Art", a
two-part special exhibit at the Whitney, we reviewed programming
elements and operating assumptions. We developed a supply-side
capacity analysis to ensure the Whitney could efficiently
accommodate expected attendance and that visitor processing
and throughput issues were adequately addressed. |
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| University
of California
Los Angeles, California
 The
objective of this assignment was to provide specific
recommendations and suggestions for enhancing the customer/student
service experience within the Continuing Education Division
at UCLA Extension. A two-phased approach was instituted.
Phase One included an initial fact gathering effort
including primary market research. Phase Two entailed
an audit analysis of the operation in a number of specific
areas relative to customer/student service areas. |
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| The
New York Botanical Garden
Bronx, New York
This
40-acre public garden of exhibits and living horticultural
collections retained Management Resources to define
the space and capacity requirements for a new Visitor
Center. To ensure the efficient use of space and a high
level of visitor service, we developed design day requirements
and provided a supply-side analysis addressing facility
sizing, capacity and throughput requirements. |
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The
Field Museum
Chicago, Illinois
 The
Field retained MR to address a variety of marketing and
operational issues on behalf of this 100-year-old museum
of natural history in Chicago. We developed a sales implementation
plan targeted at the tour and travel industry that included
recommendations for packaging programs, net pricing programs,
implementation schedules, budget requirements, and projected
attendance goals. Additionally, we are involved in assessing
capacity and throughput issues associated with special
exhibits. Specifically, we have reviewed layout, design,
programming, operating assumptions and developed attendance
distribution models for a number of special exhibits.
We have developed a supply-side analysis addressing issues
of sizing, instantaneous capacities, cycle time, theoretical
hourly and yearly capacities and estimated utilization
ranges. Based on these analyses, we were able to identify
potential capacity problem areas and suggest methods to
help accommodate the projected demand and address processing/throughput
concerns. We also provide annual attendance projections
for the institution. Additionally,
MR developed and implemented the tour and travel industry
ticket sales effort for The Field. Our efforts included
identification of appropriate travel/trade marketplace
opportunities, attendance at both domestic and international
trade shows on the museum's behalf, individual sales
calls, as well as on-site assistance, guidance and training
as needed relative to the national and international
tour and travel ticket sales effort. |
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Heifer
International
Little Rock, Arkansas
Management Resources developed a business plan for the
new Global Village and Welcome Center at the headquarters
of Heifer International in Little Rock, Arkansas. This
organization is well known for its unique approach to
aiding international communities that are deprived of
food and resources. They donate livestock and other material
goods, provide training and extension work, and maintain
organizational development which includes planning, management,
record keeping, passing on the gift, reporting and evaluating.
MR worked closely with the Heifer team to define all preliminary
operating characteristics, including attendance projections,
operating days, hours, ticket packages and pricing and
staffing requirements for the Global Village; which will
exhibit livestock as well as replicated homes and farms
of communities throughout Africa, Asia, Latin America,
and North America. |
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National
Aquarium
Baltimore, Maryland
Home to marine mammals, birds, reptiles and over 5,000
species of fish, the National Aquarium of Baltimore is
one of the city’s most popular attractions. Management
Resources worked closely with the Aquarium’s team
members to develop operating criteria to implement for
the new expansion. Having provided recommendations on
how to increase the Aquarium’s capacity, modifications
can be made to increase attendance levels and to improve
the visitor experience. |
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West
Virginia State Museum of History and Culture
Charleston, West Virginia
Management Resources developed retail, food and beverage,
and other physical planning recommendations for this Charleston
institution. Created to present and preserve the history
of the state of West Virginia, MR worked to create a staffing
plan and operating assumptions to maintain this organization's
historical mission. |
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Children’s
Museum of Los Angeles
Los Angeles, California
Having worked with Economics Research Associates and utilizing
their attendance projections, we developed detailed attendance
distribution models and provided physical planning criteria
for the two new facilities the museum will operate when
it reopens to the public. Edwin Schlossberg has been retained
to assist with the new exhibit designs for both new facilities
located in Los Angeles and at Hansen Dam in the San Fernando
Valley. In addition, MR developed revenue and expense
budgets for each of the facilities. |
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Long
Beach Museum of Art
Long Beach, California
MR was asked to review the strategic planning for this
contemporary art museum. We reviewed past performance
relative to attendance, revenue and expense as well as
identified ideas and strategies that may be implemented
to increase attendance and/or operating revenue. |
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Smithsonian
Business Ventures
Washington, District of Columbia
Management
Resources was retained to review and assess existing National
Associate membership activities at all Smithsonian Museums
and provide an overall marketing strategy for increasing
National Associate membership sales. In addition, MR provided
recommendations and suggestions on how to improve the
overall membership values, upgrades and retention.
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Henry
Ford Museum/Greenfield Village
Detroit, Michigan
Assisted
this destination attraction in the development of a master
plan for all three elements including the Henry Ford Museum,
Greenfield Village and the IMAX Theater. MR's scope of
work included an analysis of past and present operational
and financial data, development of an attendance distribution
model, a design day analysis, and a supply-side analysis.
Additionally, we advised on staffing requirements and
provided recommendations regarding the museum's ticket
packaging and pricing strategy relative to operating efficiency
and capacity utilization of the master plan components. |
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Newseum
Washington, District of Columbia
Working
in conjunction with the design teams from Polshek Partnership
and Applebaum and Associates, Management Resources provided
facility planning criteria and operational input in the
redevelopment process for relocating this interactive
museum to 555 Pennsylvania Avenue. We reviewed and analyzed
operational and attendance data pertaining to the current
facility in order to develop an attendance distribution
model, a design day analysis and physical planning requirements
for the new facility. We also provided a supply-side analysis
to ensure the new venue had the ability to accommodate
anticipated attendance levels. |
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Franklin
D. Roosevelt Visitor Center
Hyde Park, New York
Management
Resources was retained to provide operational planning
input regarding the new visitor center at the FDR Library.
After reviewing their current facilities and operations
we developed the physical planning requirements for the
new visitor center. A supply-side analysis was developed
that addressed issues such as instantaneous capacity,
cycle time (length of experience/length of stay), hourly
and yearly theoretical capacities, as well as estimated
utilization ranges. |
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Maryland
Science Center
Baltimore, Maryland
 The
objective of this assignment was to develop specific pricing
and ticket packaging programs and strategies that incorporated
all attraction elements of the interactive science center
located on Baltimore's Inner Harbor. By performing a marketing
audit of the existing marketing and ticket sales programs,
analyzing local market complementary and competitive attractions,
reviewing historical attendance and capacity utilization,
we provided recommendations that would maximize admission
revenue while maintaining a high level of visitor satisfaction.
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Lights
of Liberty
Philadelphia, Pennsylvania
 This
multimedia outdoor spectacular immerses guests into the
sights, sounds and visions of the events that led to the
American Revolution. We were retained to assist Historic
Philadelphia, Inc. with the economic, operational and
marketing planning for this unique experience. A member
of our staff relocated to Philadelphia as general manager
to ensure all operational functions were in place including
staff recruitment, hiring and training; marketing and
ticket sales implementation; financial and administrative
systems and procedures; as well as the coordination of
essential show production activities with various outside
contractors. |
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Please
Touch Museum for Children
Philadelphia, Pennsylvania
 We were retained by the museum to assist their team with
the upcoming expansion and relocation of the Please Touch
Museum for Children. Working with project team members at
the museum, we reviewed concept and programming, market
feasibility, operating data and operating assumptions.
We developed attendance distribution models and computed
visitor arrival and departure patterns based on the new
facility's operating hours. We developed a design day
analysis that has been used to provide physical planning
requirements for the new facility. Most recently, we have
assisted with the development of their new facility business
plan and continue to review the new program plan providing
operational input to their design team. |
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Philadelphia
Flower Show
Philadelphia, Pennsylvania
As
the oldest flower show in the United States and the largest
annual indoor flower show in the world, the Philadelphia
Flower Show has an international reputation for excellence.
We were asked to assist the Pennsylvania Horticulture
Society with their long-range strategic planning project.
Our role as consultants to this prestigious organization
included operational, economic and marketing planning.
We performed audits of all existing aspects of the show
as well as provided recommendations for enhancing show
product, show operations, marketing and ticket sales programs.
We were subsequently retained to implement our recommendations
which included developing an on-site merchandise concessions
program, securing a merchandise concessionaire, and various
other programs designed to improve organizational efficiency,
show product and revenues. |
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Alliance
for Downtown New York
New York, New York
Working
in conjunction with the largest Business Improvement
District in New York City, we developed and implemented
marketing/sales programs to position Downtown New York
as an entertainment and tourist destination to both the
domestic and international travel trade industry. |
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| Bahamas
Cultural Center
Nassau, Bahamas
Baltimore
Zoo
Baltimore, Maryland
British
Columbia Tourism
British Columbia, Canada
Brookfield
Zoo
Chicago, Illinois
Brooklyn
Botanic Garden
Brooklyn, New York
Children's Museum of Southeastern Connecticut
Niantic, Connecticut
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City
of Mammoth
Mammoth Lakes, California
City
of Miami
Miami, Florida
Heritage Trails
New York, New York
Los
Angeles Center
Los Angeles, California
National
Space Park
Washington, D.C.
Orange
County Marine Institute
Dana Point, California |
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