Corporate Attractions

If building a meaningful brand took years and years of hard work before, in this age of information and interactivity, building and managing brands has never been more challenging or provided more opportunity. Consumers expect their brand experience to be more participatory, a kind of dialogue between themselves and the products they enjoy. Corporations have to find more creative ways to engage consumers and build brand loyalty.

More and more companies today look to leisure industry experts like MR to extend their brands through physical attractions, traveling exhibits and other unique experiences. Experiential visitor centers, highly interactive tours, and fully realized “brand lands” represent just a few of the many creative offerings corporations employ to give their customers new ways in which to experience the brand.

MR has worked with many of the world’s top corporations to create truly one-of-a kind brand experiences. We bring the same financial, operational and marketing discipline to the world of corporate attractions as we do to the theme parks, museums and other attractions whose livelihood depends on strong attendance and efficient management. We’ve helped launch visitor centers for CNN in Atlanta and New York, provided detailed attendance and revenue projections on location-based entertainment concepts for Sony, and worked with the Ford Motor Company to develop Detroit’s #1 automotive attraction, The Ford Rouge Factory Tour.


See the full list of Corporate Attraction projects we’ve worked on >

Client Segments

Corporate Attractions