Cultural Attractions

Attracting visitors at museums, aquariums and other institutions has never been more demanding. Guests increasingly seek experiences that expand horizons in a more personal, entertaining way. They prefer a highly interactive and more hands-on environment, consistent with how they experience the world.

With such demands, institutions need to be more innovative in the development, management and marketing of their facilities and programs. We help institutions be more commercially-minded in their approach – to focus on boosting attendance, generating greater revenue and managing operating expenses while providing the high quality experience visitors expect.

We apply thirty years of commercial attraction consulting experience to help cultural attraction clients plan more effectively, run more efficiently and deliver higher value to their guests. From developing and implementing new pricing initiatives and sales programs for New York’s renowned American Museum of Natural History to providing insightful business planning and operational implementation assistance for the lauded expansion of the Please Touch Museum in Philadelphia, MR has a well-earned reputation for delivering expert economic consulting, operational and marketing planning and daily operational management to museums, science centers, aquariums and other institutions and not-for-profits.


See the Cultural Attraction projects we've worked on >