Bob Baldwin has an extensive background in leisure and entertainment. He spent over twenty-six years with The Walt Disney Company in a variety of marketing, sales and operating positions including Worldwide Director of the Magic Kingdom Club and Director of Sales and Creative Services at Disneyland.

For a number of years, Bob managed the Company's direct marketing ventures for theme parks and resorts worldwide including relationship marketing programs; membership and affinity programs; corporate sales; magazine publishing and direct response activities. These programs contributed significant, trackable revenues to Disney and were the cornerstone of its direct marketing efforts.

Bob also spent a substantial amount of time in Europe and Japan while the Company was building and opening Disneyland Paris and Tokyo Disneyland. He was responsible for an international team of marketing and sales personnel in Europe and Asia during these projects, and was deeply involved in the development of marketing and sales programs for both destinations.

After his Disney career, Bob helped launch a start-up interactive entertainment software company providing in-flight entertainment programs for the airline industry. As Senior Vice President of Marketing and Communications, he was responsible for all corporate marketing including advertising, promotion, publicity, public relations, trade shows, research and business development.

Bob has joined Management Resources specializing in marketing and sales. Projects include: All-American SportsPark, Maryland Science Center, Smithsonian Business Ventures, International Gateway of the Americas, La Ciudad de los Ninos, Legoland California, and the Aquarium of the Pacific in Long Beach.