The art and science of successful marketing requires more than a hunch or a creative idea, it requires careful research, thorough planning, development of ideas and meticulous implementation.   Mass attendance events including World's Fairs, destination resorts, specialty attractions, theme parks, museums, aquariums and science centers worldwide have benefited from Linda's expertise in the areas of sales and marketing. 

Linda has been successful in assisting MR clients find answers to such universal questions as: “is our group/tourism marketing program reaching the maximum number of potential visitors?”; “is our marketing and ticket sales strategy as effective as it can be?”; “does our admissions program optimize the admissions revenue potential?”; “have we maximized our revenue potential?”; and “are there additional revenue opportunities we can market to our visitors?”.

She is involved at all levels of group sales programs targeting the professional tour and travel industry — including the development and implementation of group, corporate, tourism and ticket sales programs for the American Museum of Natural History in New York, The Field Museum in Chicago, Mystic Seaport in Connecticut, The Henry Ford in Michigan, SeaWorld in Orlando, Aquarium of the Pacific in California, National Aquarium in Baltimore and CNN Studio Tour in Atlanta. 

Through research, development and program implementation, Management Resources has been able to generate incremental attendance and revenue to many of the premier institutions in the country.