Areas of Expertise

Every client, no matter if they’re developing an entirely new concept or running a well-established operation, comes to us with a mix of excitement and uncertainty. They know they have a unique product that will delight visitors but are challenged by many unanswered questions.

MR has provided insightful answers to tough business questions for hundreds of clients over the years. We are experts in positioning new projects for success and helping existing operations make the most of their potential.


We specialize in helping owners of start-ups plan their operations effectively, answering their most pressing questions.
  • Is their vision economically viable?
  • How will they drive the attendance and revenue necessary for success?
  • Will they be able to manage their operations profitably and deliver the quality visitors demand?
  • How will they plan and manage for an engaged, skilled, and productive workforce?
MR provides every concept the strong business and operational footing it needs. We help our clients understand the marketability and establish realistic goals. We also offer input into the initial design process and develop operational programs, procedures, and training so that everything will run efficiently once the gates open.
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We assist established clients in enhancing existing operations. For them it’s about getting the most out of the asset they’ve worked so hard to build.
  • Can they increase revenue and cut costs while still delivering a great visitor experience?
  • Are they getting the most out of their marketing?
  • Would new programs help distinguish them in a crowded field?
  • How can they develop a strong safety and service culture?
  • What do they have to do to achieve the delivery of consistent service excellence?
Over the years, we’ve helped turn around many underperforming operations by assisting clients in maximizing their assets and improving the overall quality of the visitor experience. Other clients look to us to take their attraction to the next level, whether helping them implement more efficient programs and procedures, develop and deliver training that impacts, strategically plan for a more engaged workforce, or successfully manage expansion and the operational challenges and opportunities that come with it.
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In order to address the many requests we’ve had to assist our clients in the areas of training and development, we have created the International Training Academy (ITA). Presented by industry professionals with real-world international experience, these programs share best practices as well as strategic and practical insights into our industry. These fun and interactive workshops benefit everyone from General Managers to Team Leaders and all levels in between. Topics covered include:
  • Operations & Leadership
  • Guest Service
  • Safety
Within each topic, there are distinct workshops covering such subjects as the development of a safety culture at your attraction, employee engagement strategies, and successful attraction supervising.
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"Your expertise and outstanding service have helped us strengthen our operational planning and build our destination marketing programs."

Melissa Hilton | The Field Museum
Director, Marketing Communications