Areas of Expertise

Every client, no matter if they’re developing an entirely new concept or running a well-established operation, comes to us with a mix of excitement and uncertainty. They know they have a unique product that will delight visitors but are challenged by many unanswered questions.

MR has provided insightful answers to tough business questions for hundreds of clients over the years. We are experts in positioning new projects for success and helping existing operations make the most of their potential.

Services

Planning
Advisory
"Your expertise and outstanding service have helped us strengthen our operational planning and build our destination marketing programs."

Melissa Hilton | The Field Museum
Director, Marketing Communications

Planning

We specialize in helping owners of start-ups plan their operations effectively, answering their most pressing questions.
  • Is their vision economically viable?
  • How will they drive the attendance and revenue necessary for success?
  • Will they be able to manage their operations profitably and deliver the quality visitors demand?
MR provides every concept the strong business and operational footing it needs. We help our clients understand the marketability and establish realistic goals. We also offer input into the initial design process and develop operational programs and procedures so that everything will run efficiently once the gates open.

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Advisory

We assist established clients in enhancing existing operations. For them it’s about getting the most out of the asset they’ve worked so hard to build.
  • Can they increase revenue and cut costs while still delivering a great visitor experience?
  • Are they getting the most out of their marketing?
  • Would new programs help distinguish them in a crowded field?
Over the years, we’ve helped turned around many underperforming operations by assisting clients in maximizing their assets and improving the overall quality of the visitor experience. Other clients look to us to take their attraction to the next level, whether helping them implement more efficient programs and procedures or successfully manage expansion and the operational challenges and opportunities that come with it.

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