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Since
its inception, the exclusive focus of Management Resources
on the leisure industry has yielded an impressive depth and
breadth of marketing assignments. The company’s experience
ranges from major, corporate-owned theme parks, museums and
large special events to smaller, high-quality destinations
and assorted tourism boards, airlines, resorts, restaurants
and casinos.
Working
independently or in conjunction with the client’s existing
staff or agencies, the marketing team provides strategic,
results-oriented assistance in the following areas:
| Marketing
Audit / Planning / Programming |
| Audit
of existing client specific marketing efforts; development
of full-scale project marketing plans targeting appropriate
audience segments with select disciplines including promotions,
public relations, publicity, group sales and advertising;
complete coordination / implementation of the plan execution. |
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| Marketing
Promotions Implementation |
Development
and execution of target market promotions which maximize
client resources with the complementary resources of compatible
promotional partners.
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| Ticket
Sales Planning / Implementation |
| Creation
and implementation of ticket sales plans; target strategic
markets with effective group sales programs; coordinate
with the client’s local advertising and public relations
staff / agency in executing successful programs; advise
on ticketing systems and solutions including Internet
ticketing initiatives. |
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| Destination
Travel Industry Sales |
| Implementation
and management of travel industry programs for very specific
markets. Work with motorcoach companies, tour operators,
receptive operators and destination management companies. |
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| Affinity
/ Relationship Marketing Programs |
| Provide
strategic planning and direction in the development of
sponsorship and affinity marketing programs; oversee implementation
of programs. |
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